Match Takeovers
One brand owns a complete in-game event: its matches, rewards and the screens around it. It's the closest thing to sponsoring a tournament.
Brands, on the pitch.
Mobile Soccer Media puts brands inside Football League, the free mobile soccer game played by millions. Your brand belongs on the boards, the big screens and the moments that matter, not in an ad break.
The media arm of the studio behind Football League.
We're part of Mobile Soccer, the independent studio that makes Football League. That means brands work directly with the people who build the game, with no networks or middlemen in between.
We design sponsorship into the match itself, so players see your brand the same way football fans see sponsors on matchday: naturally, and again and again.
A global audience that plays every day.
Football League is free on iOS and Android and is played across Asia, Europe, the Americas, Africa and the Middle East. Leagues, live events and daily challenges keep players coming back, so your brand is seen across many sessions, not just once.
100M+downloads worldwide*
Top 10sports game in 70% of countries*
Weeklylive events and new challenges
Built into the match.
Because we make the game, sponsorship is designed in from the start. Your brand appears where it fits, and campaigns are tuned while they run.
- Pitch-side LED boards, big screens and roof banners
- Player of the Match and other match moments
- Branded events, rewards and in-game items
- Worldwide or regional, with frequency control
Football has always had sponsors on the boards and the shirts. We make your brand feel like part of matchday, so players notice it without ever feeling interrupted.
How we approach in-game mediaSolutions for brands.
Start with one, or combine them into a season-long partnership.
In-game integrations
Branded moments inside the match, such as Player of the Match, plus branded rewards and items, all built around your creative.
Always-on stadium inventory
Pitch-side LED boards, big screens and roof banners that build familiarity match after match.
Targeting and reporting
Choose your regions and frequency, then track impressions by placement and region, time on screen in live matches, and a full end-of-campaign report.
What a partnership can look like.
- A sportswear launchTakes over a weekend cup event, with branded matches and an exclusive in-game reward for players who complete it.
- A drinks brandRuns always-on pitch-side boards in selected markets for a full season, with frequency control and monthly reporting.
- A telecom or tech partnerPresents Player of the Match in every game for the length of a campaign, alongside big-screen placements.
Illustrative examples. Every partnership is planned around the brand's own goals.
Common questions.
What is in-game advertising?
In-game advertising places a brand inside the game itself rather than in a pop-up or video break. In Football League that means pitch-side LED boards, stadium screens, Player of the Match moments and branded events, the same places sponsors show up in real football.
Which game are the placements in?
Football League, a free soccer game for iOS and Android with over 100 million downloads, made by our studio, Mobile Soccer.
Can we target specific countries?
Yes. Placements can run worldwide or only in the regions you choose, with frequency control.
Is it brand safe?
Yes. You work directly with the studio, with no open ad networks. You approve every creative, placement rules are agreed upfront, and your brand only appears in a football setting.
How do you report results?
Impressions by placement and region, time on screen during live match moments, and a full report when the campaign ends.
What does it cost?
Pricing depends on the format, markets, dates and exclusivity. Send us a brief and we'll reply with available inventory and a plan that fits your budget.
Bring your brand to matchday.
Every partnership is planned directly with the studio. Tell us what you want to achieve and we'll come back with available inventory and a plan.
partnerships@mobilesoccer.netHelpful to include
- Target markets and campaign dates
- The placements you're interested in
- Your goals and budget range
*Figures are based on Mobile Soccer's Google Analytics data for Football League.